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book design, Claire Johnson

Emerging Creatives at Design Indaba Expo, Cape Town

Virgin Atlantic billboard & Detail, One Horse Town

Virgin Atlantic billboard & Detail, One Horse Town


Forty creative talents were invited to take part in the recent Design Indaba Expo as part of the festival’s initiative to identify and promote new designers in sectors including architecture, advertising, applied art, film, fashion, graphic design, interior design, jewellery, new media, publishing, product design and visual art.

The opportunity to show is given to both designers who have just started their own business and also to higher education creative students. The three-day event included a good selection of graphic design talents. See later this week for fashion, accessories and jewellery.

One Horse Town are Justin Poulter and Simon Berndt, two young Cape Town based illustrators, artists and designers. Specializing in illustration, they work for a variety of clients from magazines to advertising agencies to bands. Their Virgin Atlantic billboard features a pay off suggesting South Africans go on holiday during this summer’s World Cup. Their posters reference a mix of Surrealism, 50s Superheros and 60s and 70s imagery.

Agenda, One Horse Town; Design Indaba Expo creative stand winner, Justin Southey

Agenda, One Horse Town; Design Indaba Expo creative stand winner, Justin Southey


Operating only since January 2009, One Horse Town already has picked up best stand at the Design Indaba in 2009 and they were a finalist at the South African Loerie media awards for their work for Saatchi & Saatchi and Wordsworth.

The award for the most creative stand went to Justin Southey, who graduated in applied design from Stellenbosch Academy of graphic design and photography in 2007 and now works freelance as an illustrator and designer. The stands were judged by Royal College of Art tutor Jurgen Bey and his RCA students. Justin uses many different mediums in his work and many involve human/creature combinations.

Love is the Key, Labia Theatre celebration Exchange, Justin Southey; You Have the Right to Know What You Eat, Ndumiso Nyoni; The Story of Not So Normal Norman Nanimal, Stephanie van Vuuren

Love is the Key, Labia Theatre celebration Exchange, Justin Southey; You Have the Right to Know What You Eat, Ndumiso Nyoni; The Story of Not So Normal Norman Nanimal, Stephanie van Vuuren


Ndumiso Nyoni is an interactive/Graphic designer from Bulawayo, Zimbabwe and is currently studying at the University of Johannesburg for a BTech in Multimedia. Ndumiso’s work at the Expo featured a series of activist posters called ‘You Have the Right to Know What You Eat’. The posters were designed as a response to the uncertainties of genetically modified foods.

Stephanie van Vuuren is completing a degree in Fine Art at the Nelson Mandela Metropolitan University and specialises in 3D illustration and is experimenting with stop frame animation. Stephanise combines her enjoyment of sewing with manipulating images to create children’s stories based around her character Norman Nanimal.

Save-a-Pet project, Jedd Luke McNeilage

Save-a-Pet project, Jedd Luke McNeilage


Jedd Luke McNeilage is studying graphic Design at Nelson Mandela Metropolitan University and his work includes a campaign project to seek funding for the Save-a-Pet scheme, by comparing homeless dogs to their human counterparts.
book design, Claire Johnson

Book design, Claire Johnson


Claire Johnson graduated in graphic design from the AAA School of Advertising Cape Town and exhibited her animation and book designs, including a children’s story with a cut-paper starting point.

Design Indaba Expo

One Horse Town

Justin Southey
Ndumiso Nyoni
Stephanie van Vuuren: essveevee@hotmail.com
Jedd Luke McNeilage: jedd_mc@hotmail.com
Claire Johnson: iamclairejohnson@gmail.com

© 2011 Arts Thread