As part of DesignMarch, Garden of Enhancement fused photography with illustration to show work by Icelandic fashion designers who were also in town for Reykjavik Fashion Festival held March 18-21 2010.

Icelandic/London photographer Saga Sigurðardóttir took the photographs and fashion designer/illustrator Hildur Yeoman worked into them adding splashes of colour. Designers featured included Steinunn, Thelma-design, Spakmannsspjarir, Kalda, ELM and Skaparinn.

Hildur Yeoman also designs a line of accessories, crocheted using techniques borrowed from the fishing industry. Her 2010 collection includes necklaces, bags and headpieces.

Mundi studied graphic design at the Iceland Academy of the Arts, Reykjavik and his knitwear reflects this, featuring a bold use of geometrics and colour.

Royal Extreme is the label of Una Hlin Kristjansdottir, which only launched at the end of 2009 and majors on accessories that rework traditional handworked details, such as a handmade pom-poms and braid scarf/blanket, slinky stockings with handmade silk braid and fringing and even a wool coat with silk braid trim to the collar and armholes.

Farmers Market use organic Icelandic wool alongside other natural materials to create a knitwear-based collection for men, women and children.

Áróra’s inspiration is comes from Victorian collars and the concept of removable collars. Áróra studied fashion design at the Iceland Academy of the Arts and specialises in handmade craft details.

Image credits: Hildur Yeoman photography by Saga Sigurðardóttir.

Reykjavik Fashion Festival
Saga Sigurðardóttir
Hildur Yeoman
Mundi
Royal Extreme
Farmers Market
Áróra

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