Lyle & Scott Strategic Marketing Award winner Amy Quickfall, Northumbria University
The winner of the Lyle & Scott Strategic Marketing Award is Amy Quickfall from Northumbria University’s Fashion Marketing course. Amy’s project is a concept for a dog brand called Dirty Bitch, aimed at young pet owners who want something fashionable for their home and dog.
Lyle & Scott Strategic Marketing Award finalist Zoe Jenkin, University of Central Lancashire
The two runners-up for this prize included Zoe Jenkin from the University of Central Lancashire. Zoe’s final piece of work was a live project launching a monthly online digital fashion and music magazine and an events company called Double Magazine, which can be seen at www.doublemagazine.co.uk.
The second runner-up was Arabella Jones who graduated in Fashion Marketing from Northumbria University. Arabella’s project is based on the ‘Plight of the Bee’ and how it will effect society and how much we rely on bees. Arabella created a trend prediction package to put forward her ideas.
Lyle & Scott Strategic Marketing Award finalist Arabella Jones, Northumbria University
