11Jun2010

Graduate Fashion Week, Per AQUUM Creative Marketing Award
Fashion Design

Per AQUUM Creative Marketing Award winner Jessica Dance, The Arts University College Bournemouth

Jessica Dance from the Arts University College Bournemouth won the Per AQUUM Creative Marketing Award. Jessica’s project was based on her ‘overactive imagination and love for animals.’ Looking at hibernating animals, Jessica’s drawings led directly to the development of her accessories.

Per AQUUM Creative Marketing Award finalist Sarah Grant, Northumbria University

The two finalists up for this award included Sarah Grant from Northumbria University Fashion Marketing. Sarah’s project is based on designing bags, which you can just grab and go. Her initial concept focused on masculine outdoor activities, taking inspiration from World War II veterans.

The second runner-up was Victoria Loftus from the University of Huddersfield’s Fashion Communication course whose project was based on ‘taking the extra large effort out of extra large male fashion.’ Her label is called Superbold and its aim is ‘to educate larger men in styling, suiting and scoring.’