D&AD New Blood 2010; Simon Cook, Nottingham Trent University
This summer saw New Blood move to a new location at the Truman Brewery, as part of Free Range. Over a very hot weekend, ARTS THREAD took a look around the show.
We loved the circus theme by Simon Cook from Nottingham Trent University, in which geometric shapes in 50s pastels are incorporated into classic black and white photographic images of elephants, clowns and circus ringmasters.
Simon Cook, Nottingham Trent University; Daniela Gilsdorf, New Bucks University
New Bucks University graduate Daniela Gilsdorf’s project was based upon the polar opposites of truth and lies and explores graphic representation of popular statements that hide untruths. Daniela explains: ‘The idea of the book true lie was to create an insight into the different aspects of the topic of lying.It is proven that it is in human nature to lie. But why do we do it? How often do we really lie? How can we detect people while lying?’
Maggie Li from Kingston University had created a book and a poster on the theme of jealousy. The poster was created by weaving strips of red and white paper together to spell out the motto ‘jealousy is the tie that binds and binds and binds and binds.’
Maggie Li, Kingston University; Renate Muhina, UCA Maidstone
Renate Muhina from UCA Maidstone created a colourful graphic display of wooden cubes in a black wooden frame that are solid colour on one side, with the other sides printed with a letter or syllable, to create an infinite number of possible overall patterns. The red sides denote typefaces, the orange design studios and designers and pink for miscellaneous (different magazine and website logos). Each cube represents a studio or typeface e.g. cube 00001 represents design duo Scott Williams and Henrik Kubel and cube 00084 Neville Brody.
A Geologic Time Scale, Gemma Dutfield, Staffordshire University; Ikea Spectrum, Serena Wise & Jessica Reynolds, Kingston University
Gemma Dutfield’s A Geologic Time Scale explored the different layers of the earth’s formation in the form of a tall linen-bound book in which the strata are shown as different coloured irregular bands along the book’s outer edges; the various time frames printed onto satin ribbons, from the earliest to the top layer, the Quaternary Period 1.8 million years ago.
Kingston University’s Serena Wise and Jessica Reynolds worked on a joint project entitled Ikea Spectrum. The duo explain: ‘We act instinctively to colour. As customers have an immediate response to the colour of a product we designed a new presentation system for Ikea. As well as being visually enticing, the Ikea Spectrum shows the huge available range and endless possibilities of products.’
Monster Boxes, Evgenia Barinova & Matt Bromley; Nine Hypochondriac Lives, Kristyna Litten, Edinburgh College of Art
Nine Hypochondriac Lives by Kristyna Litten of Edinburgh College of Art is a series that depicts how the imaginary ailment has affected their creative output of famous hypochondriacs, such as writer Marcel Proust and pianist Glen Gould.
Evgenia Barinova & Matt Bromley’s Creature Houses kits are a promotion for the pair’s work; an accompanying booklet tells the story of the inhabitants of the boxes. Matt also made paper maché masks for the creature Gnarbunga as a promotion for his film about the adventures of three mutant skateboarders.
Paper Maché masks for Gnarbunga, Matt Bromley; Character Studies for Slovakian Folk Tales, Lenka Hrehova, University of Wolverhampton; The Magic Flute, Lauren Marina Greaves, Norwich University College of the Arts
The University of Wolverhampton’s Lenka Hrehova showcased a selection of character studies for illustrations of Slovakian folk tales, using type as a key element.
Norwich University College of the Arts’ Lauren Marina Greaves created a series of contemporary illustrations of operas, as well as a delightful set of circus-themed illustrations.
Sharon Lamunu, UCA Maidstone; Tom McWilliam, Edinburgh College of Art
UCA Maidstone’s Sharon Lamunu has created a fashion-led print magazine that takes its lead from how people read online and by a creative use of type and transluscent paper, conveys the concept of interlinked webpages.
Tom McWilliam from Edinburgh College of Art showed a poster advertising a competition he had set up in answer to the Ikea Challenge brief to get people involved with the brand in a hands-on way. The poster is made up of over 700 Ikea pencils that have been engraved with text.
Charlotte Preston, UCA Maidstone; Thomas Leadbetter, University of Westminster
UCA Maidstone’s Charlotte Preston created a book in translucent paper that demonstrated the beauty of trees outlined against the changing sky. The text reads ‘everyone must take time to sit and watch the leaves turn.’ Original pen and ink sketches were used to build up layers of overlapping imagery.
Thomas Leadbetter from the University of Westminster had designed a new music notation system based up geometric triangular forms, from a pointy semi-quaver to a squat semi-brave. The shapes can then be colour coded to represent the different instruments used in the piece.
Simon Cook
Daniela Gilsdorf
Maggie Li
Renate Muhina
Gemma Dutfield: miss.gemma@hotmail.com
Serena Wise
Jessica Reynolds
Evgenia Barinova: 04.30am@gmail.com
Matt Bromley: ngusucker@hotmail.com
Kristyna Litten
Lenka Hrehova: lenkahrehova@live.co.uk
Lauren Marina Greaves
Sharon Lamunu: slamunu@ymail.com
Tom McWilliam
Charlotte Preston
Thomas Leadbetter
