Modern Mnemonics, Hannah Elizabeth Griffiths; Juxtapose, Chelsea College of Art & Design
This summer the Chelsea College of Art & Design graduate show was entitled Juxtapose to emphasise the retaining of established values and core principles of graphic design, while embracing change and innovation. There is an emphasis on collaborative projects dealing with youth-orieneted themes, publishing online, in live broadcasts and in print.
Hannah Elizabeth Griffiths’ work Modern Mnemonics uses image and word reminiscence techniques to aid and assist memory and retention of data in a digital age. Hannah says, “An unexpected byproduct of the digital age is that it has become harder to forget than to remember. The energy needed to obtain information from either a hard drive or the Internet has diminished to almost nothing. It is less demanding to use a search engine than to memorise and retrieve information for ourselves.’
Printed Matters, Dani Matthews; Rosie Gist
Dani Matthews has looked at the debate over the ‘death of print’ in our digital age and has produced a book that records and maps the use of contemporary pundits from the broad spectrum of editorial practice.
Rosie Gist has used traditional portraiture in pencil and reworked it using colour theory to convey emotion. The results can be seen on her website that surveys, records and evaluates music and memory as personal emotion triggers.
Brioney Avenell
Brioney Avenell created a site-specific typographic installation in stained glass within the college, inspired by its umbrella university (University of the Arts) group’s statement to define and support creative endeavor. Black boxes piled on top of one another spell out ‘value critical enquiry and creative risk taking.’
A Beautiful Witch, Laurie Lynch; music & fashion projects, Chelsea College of Art & Design
The college also has strong links with the music and fashion industries. Laurie Lynch has produced a music promotion viral entitled A Beautiful Witch for New York recoding artist Zola Jesus in association with Little Bambi Boots fashion and music online.
Arvind Lall; installation concept for Cos, Jessica Nord
Arvind Lall has reworked the classic net curtain into a black and grey print on white sheer fabric that uses geometric patterns that contain everyday activities – plastic shopping bag, car, clothing etc.
Jessica Nord developed a time-based moving image installation concept for the Cos fashion label, to complement and promote the thoughts behind its seasonal collection. Pieces of clothing from the collection are origami-style folded to create sculptural patterns that resemble insect specimens pinned to a board. A booth was provided for people to watch the videos and proved to be a popular attraction at the exhibition.
The perfect S, Elizabeth Gove; video booth, Chelsea College of Art & Design
Elizabeth Gove worked towards a series of analogue fonts through her project called The perfect S, which consisted of a fast-track apprenticeship in the classic disciplines of hand rendered letterforms and sign writing techniques.
Typographic projects, Chelsea College of Art & Design; Rebecca Dix
Other graduates’ typographical projects included Rebecca Dix’s experiments in alphanumeric forms and the emergence of informal new language derived from real time, digital communications, experienced through an interactive word system composed of red on ceramic white tiles.
Blog diary wall, Chelsea College of Art & Design; Kanta Script, Mitesh Mistry
Kanta Script was created by Mitesh Mistry as a modern typeface that aims to address the Indian digital divide and converts complex traditional letterforms from analogue into digital representation.
The exhibition was designed around a series of free-standing partition boards that highlighted aspects of the course such as typography, links with youth culture, typefaces etc. There was also boards filled with pages from the blog diaries of the graduates, that followed the progress of many of the projects from conception to realisation.
Typeface projects, Chelsea College of Art & Design; Max Langlands
Projects concerned with typeface occupied the minds of the graduates. Max Langlands looked at structural typeface forms – taking forms from short hand to a neon light encased in perspex.
Typeset, Alexandra Thursby-Pelham
Alexandra Thursby-Pelham showcased her Typeset, as stencil kit designed to introduce and engage students to experiment with type using classical typographic forms.
Phono Aesthetics, Thomas James
Thomas James created an interactive piece that explores the relationship between sound and image in his project Phono Aesthetics.
Chelsea College of Art & Design
Hannah Elizabeth Griffiths: hannahelizabethgriffiths@gmail.com
Dani Matthews
Rosie Gist
Brioney Avenell: brioney_avenell@hotmail.com
Laurie Lynch: Ilynch88@hotmail.com
Arvind Lall: lallarvind@googlemail.com
Jessica Nord: jajjanordhotmail.com
Elizabeth Gove: lizzie_gove@hotmail.com
Rebecca Dix: rebecca1039@hotmail.co.uk
Mitesh Mistry: mitz.m.mistry@hotmail.com
Max Langlands
Alexandra Thursby-Pelham: athursby-pelham@hotmail.co.uk
Thomas James
