Quirky yet casual knitwear graced the room at Sibling’s A/W 11 collection entitled ‘Darn The Boozer’ at Somerset House at London Fashion Week today. Inspired by pubs, pandas and cables – the designers impressed with impeccably designed knitwear ranging from beanie hats to knitted all in ones; they say the collection is “for wrapping up and keeping up”.
A colour scheme of black, white, grey and reds surrounded each piece, with quick flashes of blues and hot pink on the more detailed pieces (one of which was a plain black cardigan with the slogan ‘Pandas Rock’ on the top of the piece in hot pink) – details also included zips and buckles throughout the collection. More traditional style pieces were also included in this collection with jumpers with crest motifs as well as plain army style knits.
However even though some of the pieces looked more conventional, eccentricity wasn’t far away with certain pieces including balaclava style hats with a panda face covering your own, hooded scarves with fur on the top, neck cuffs with buckles and cardigans with knitted detail to give the illusion of it being covered in spikes.
A video is played on a loop whilst you walk around the exhibit; the recording consisted of a runway style show in a sense that for each pub in London, a different piece from the collection was shown. The video showed a new way of thinking in terms of still being able to see how the items move when on the body, and taking you through the pubs of London at the same time. All the pieces linked in with the location in which they were placed, for example the pub called The Red Lion featured a jumper with a textured lion on the front in bright red.
Sibling is made up of three designers: Joe Bates, Sid Bryan and Cozette McCreery, and have been designing and producing work since the label started in May 2008. Their designs reflect on “Breton stripes and their very English humor have gone beyond aesthetic becoming integral to the label’s DNA”- concepts that have helped them create some stunning pieces that deserve its place at London Fashion Week.