One of AVA Basics more recent additions to this splendidly useful series is the Fashion Styling guide. Written by Jacqueline McAssey and Clare Buckley, it explains why and how the fashion stylist is now a valued and integral part of the fashion industry.
The first section of the book explains how fashion stylists emerged and evolved, before setting out key aspects of a career in this field – such as the importance of research and sourcing. The book includes interviews and case studies throughout. It traces the emergence of this relatively recent career choice back to the 1980s, revealing significant figures such as Ray Petri, regarded by many to have been the first modern ‘stylist’.
The many guises of a fashion stylist today and the varied fields that they work in are set out clearly in a richly illustrated and accessible format.
Many examples of inspirational styling work are included which detail the work of current professionals. The book also features some great examples of work by undergraduate students studying in the field. It shows how students have to work with often extreme budget constraints, but use their imagination and inventive sourcing methods to achieve impressive end results.
The book also reveals that many skills are required for this career and that the job often demands much physical stamina too. Team-working skills are key, as well as resourcefulness and imagination.
In short, this book is comprehensive and clear, packed with lots of practical advice – it is a great guide to a career in fashion styling.
For more information on AVA Academia Basics Fashion Design: Styling