Design is actually a question of taste and is developed through our natural ability to know when something looks both right and wrong. Nevertheless, there are those, understandably, who believe it can be taught and go to great lengths to do so. Sometimes, as in the case of Dennis M. Puhallam, they go further and write a graphic style manual.
The book is best suited to those with a good knowledge of visual design. Once you crack the code, there are a good deal of interesting observations, such as those on the nature of space attributes and bilateral symmetry. All good stuff. And on page 114, readers will find a short paragraph devoted to an explanation of the Golden Section, which is all you need to know about design.
The book is well illustrated, as you would expect, and now and again the author has used the insights of other more experienced writers to underline his thinking. The quote by Marcel Proust says it all:
‘The real voyage of discovery consists of not searching for new landscapes but having new eyes.’
Design Elements: Form & Space by Dennis M. Puhalla, published by Rockport








