A selection of recently graduated designers exhibit alongside lecturers from the Willem de Kooning Academy in ‘The Art of Production’ as part of Dutch Design Week 2011. ARTS THREAD picks a few of the highlights from the show.
The centrepiece of the exhibition is the incredible ‘XXL Scanner’. Developed by academy lecturers Jannetje in’t Veld and Toon Koehorst, the installation is made from a giant scanner with a surface just over 6.5ft squared with a camera placed 2 metres above. The camera takes photographs which are then projected onto a wall and printed instantly as digital posters. The addition of the scanner helps to add depth to the image in a way which cannot normally be obtained through regular photography or any kind of computer trickery. The designers demonstrated by spelling out ARTS THREAD in letters for us.
Another stand-out project was Giselle Segura Gelink’s ‘P-103-751-2′, an installation which shows the visual aspects of a scientific study on stress reactions in rats. The life of the laboratory rat is documented through the installation from being labelled to being tested and finally, being killed.
We also really liked ‘Copy Paste’ by fashion designer Marjolein Stormezand. Her collection is essentially a reaction to the ‘copy paste behaviour’ found in the fashion industry. Marjolein has copied the shapes of various iconic fashion garments and applied a black and white print to the textile, giving a ‘photocopied’ aesthetic to the clothes.
Dutch Design Week runs from October 22 to 30 2011.
Image credits: exhibition photography by Lieke van Wijck
Willem de Kooning Academy