Leading Paris fashion tradeshow Who’s Next has linked up with ARTS THREAD to run a Fashion Graduate Competition, entry deadline of November 30! Read about the experience of Agnese Narnicka, Menswear winner of the Who’s Next Young Designer contest this September.
Kindly reproduced from the Who’s Next Blog, we get to know the Latvian designer who specialises in denim.
WHO’S NEXT BLOG: What was your reaction when you found out you’d won?
AGNESE NARNICKA: The result gave me great satisfaction. It is motivating and brings new opportunities. My heart was beating really fast in the award ceremony.
WNB: Your first impression of the trade show?
AN: It was my first time as a participant in the Who’s Next exhibition. It was a great feeling to be among experienced brands, alongside talented new designers. It is a place where you can meet buyers from all over the world, establish contacts with photographers, agents and expand visibility in the foreign press.
WNB: How was business during the trade show? Lots of visitors? Interesting contacts?
AN: Yes, on the whole, participation was very successful. I have new contacts from France, Italy, Canada, Britain, China, Japan, Belgium and Netherlands. Now I make jeans for the Japanese market. As a new brand, it is important to be flexible, high-quality and extremely active. That’s what I’m trying to do and I hope participating in the trade show in January will be even more successful.
WNB: You spent four days at the trade show, four words to describe it?
AN: I had four full days of international great atmosphere. A lot of new contacts, inspiration, charming Paris and walking around. The day before the exhibition, I saw some of Paris’s interesting concept stores, as well as the Hussein Chalayan exhibition. It was worthwhile to see the buyers’ desires and interest, it was also a great learning experience and I will be able to exploit in the future the knowledge acquired at the show.
WNB: An anecdote?
AN: Just because no one understands, you it doesn’t mean you’re an artist.
WNB: Did you notice any favorable effects afterwards?
AN: Definitely. New clients, contacts and media attention! And, of course, the greatest – winning the contest and participation in the trade show again.
WNB: Your news and plans for the future?
AN: Currently I am working on a new A/W 2012/13 collection. It will be desirable! I would like to develop a contemporary denim based label with a specific brand name. It is due to be shown at Who’s Next, as well as local and possibly at international shows.
AT: What can you tell us about the F/W 2012 collection you will be showing at Who’s Next?
AN: As in past collections, the next AW 2012/13 collection will be based again on raw unisex jeans. For the first time I will present my designs under the new label name – One Wolf. This label’s debut collection is mainly using the colour black. The inspiration comes from medicine.
I was inspired by both doctors’ clothing and sculptural but ascetic structure. My passion is creating jeans exposing the anatomy of human body – movement, muscle and general form. I like to create characters that possess charisma and emotions. This collection’s personality is infectious with a fatal attraction. For me, it is important to create clothes with sustainable design, so that they can continue to be in the spotlight for several seasons. Therefore high quality is self-evident.
AT:Can you tell us about the s/s 2012 collection you showed at Who’s Next?
AN: This previous collection also was based on raw denim trousers. The Common Mood of Light collection consisted of loose-fitting linen and cotton shirts in ivory white and light blue. This is a story more about a roving character – an individual fighter with a dose of romance.
ARTS THREAD has teamed up with arguably the leading fashion tradeshow worldwide Who’s Next/Prêt-à-Porter to help launch the careers of 10 designers in January 2012. We have contacted over 50 International colleges to invite them all to take part in the Who’s Next/Arts Thread Fashion Graduate Competition.
These 10 winning graduates will be able to show their recent collection for one time only at Who’s Next/Prêt-à-Porter in Paris January 21-24 2012. We will invite the fashion industry and press to judge the graduates who have uploaded their portfolios on the ARTS THREAD site – deadline November 30 2011.
The lucky 10 will be announced on Monday December 12 2011.