This London Fashion Week, Bally revealed its one-off ready-to-wear collaboration with Central Saint Martins MA Fashion course at the Savoy Hotel, London.
Following the successful women’s shoe project in 2010 and the men’s show collection in 2011, the collection was showcased to international press and buyers, at a personal special presentation at the Savoy Hotel on Tuesday 21 February.
The MA Fashion course students Alice Bastin and Mei Lim Cooper were able to wokr alongside Bally’s creative directors Graeme Fidler and Michael Herz to experience first hand the process of creating luxury men’s and women’s clothing.
The main focus of the collaboration was to allow the students to understand, and gain insight into, the operations of a major fashion company, rather than completing a full collection.
Bally’s creative directors said: ‘Working with the CSM MA Fashion students is such a mutually beneficial experience. We love engaging in this very real exchange of knowledge and ideas, offering Bally’s support to such talented young designers’. Professor Louise Wilson, OBE from CSM added: ‘The collaboration has allowed our students a unique opportunity to take their work in new directions by seeing through the development of pieces for such a prestigious brand as Bally. Being able to fulfil their ambitions with a brand known for its craftsmanship and quality has made this an extremely rewarding experience for all.’
It’s indisputable that this collaboration provides the students with valuable lessons, preparing them to launch into the fashion field.