AVA Basics Advertising: Ideation

Nik Mahon, Senior Lecturer in Advertising at Southampton Solent University is the author of the recent AVA Basics publication Ideation that explains the process of generating creative ideas. A must for all advertising students packed with interesting case studies from all around the world, plus most importantly – practical exercises to complete along the way.

Stefan Sagmeister, Another exhibit about promotion and sales material

The Advertising department of Les Arts Décoratifs dedicates its key showspace this winter to the Austrian graphic designer Stefan Sagmeister.

Nathan Oteng-Owusu, University of Herefordshire

Throughout the illustration section of New Designers this year we have found an array of outstanding technique and talent.

The Visual Communication department stood out with amazing and very inspiring project ideas. We were pleased to see how projects were the result of combining multiple aspects of digital design. The vast majority of the digital animation projects showed a clear understanding of the current issues and the amount of research and initial development was outstanding.

Virgin Atlantic billboard & Detail, One Horse Town

Forty creative talents were invited to take part in the recent Design Indaba Expo as part of the festival’s initiative to identify and promote new designers in sectors including architecture, advertising, applied art, film, fashion, graphic design, interior design, jewellery, new media, publishing, product design and visual art.

The opportunity to show is given to both designers who have just started their own business and also to higher education creative students. The three-day event included a good selection of graphic design talents. See later this week for fashion, accessories and jewellery.

Amnesty International, Quelque part partout, 1978; Chaque jour 15 personnes sont victimes du non respect des feux, Sécurité routière, 2002

La Publicité au secours des grandes causes – Advertising coming to the help of worthy causes – at Paris’s Les Arts Décoratifs shows a major collection of posters and films made for French NGOs and institutions to get across their messages.

The 300 posters and films in this exhibition show how how advertising has helped raise and shape public awareness, from the late 60s through to today. The exhibition covers six major themes: human rights, humanitarian aid, ecology, health, social exclusion and social aid, education and civic awareness.